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Nina Dar

December 5, 2011 in Change Management, Economy, NPD, PLM, Transformational Change

Sustainable PLM & the $1 project?

For those of you that don’t know Product Lifecycle Management (PLM) is the art of managing your products from idea all the way through the development process to the point of changing it or killing it with “crystal ball” ability to getting the biggest bang for your buck.

PLM may sound simple, the art is all about science and magic. Ensuring that you understand what is happening in the world, in terms of the environment (where the stuff to make everything comes from = science), knowing as much as you can about the people who could buy it and what they need and want (even if they don’t know it yet = science) and putting something together that talks to you and me in such a way that we want it (magic).

This article focus on the start of any PLM journey WHO, WHAT, WHY…How could Reebok sell trainers for $1?

So, what is this really about?

  • Generating employee loyalty?
  • Creating and innovating projects in poor and developing areas of the world?
  • A chance for people to feel good again?
  • Corporations doing good, really? Just think about what Coke did years ago. They went to the far flung places in the world and sold their product at a price point that area could afford. Where ever I went with my backpack in the world I could share a coke with a local it was awesome and created world domination because of brand loyalty, people have grown up with that brand – it’s a fundamental part of their lives and has kept Coke at number 1 – creating brand loyalty is what this is all about isn’t it?
  • Even if it is it’s a slap on the back all round because economically this is what developing areas need. Source the materials locally so the people involved in that get money to invest in looking for better materials, get the local workforce to make them, so they have money to buy them (and educate their families which will lead to lots of other ideas) – it’s a self-fulfilling prophecy.
Sustainable PLM is still finding its feet in industry and I think this is a great example of just what can and needs to be done by companies who want to future proof what they do and how they do it. They say it’s a social project which is interesting and I assume a nice PR angle. Social is just one aspect of work that is being addressed adidas are creating projects that address the future needs of doing business, finding new markets and ultimately new consumers.

Interestingly the article focuses on the price point and how they are having to go back to basics to figure out how to make this work and what the price point is, it may not be a $1…this is fantastic and a exercise every business should be doing right now. Forget the term recession, our world has changed and we need to know how to work within the new rules.

How are you looking forward to see who your future customers are and how you are going to reach them no matter how unrealistic that may sound? May be everyone should start a $1 project…

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