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Michael Ryan

January 13, 2012 in NPD, PLM

What Could Monkey Behaviour Mean For Your Products?

I recently read a report on ScienceDirect about the way friendship affects gaze following between macaque monkeys. Their studies showed that the macaques followed their friends line of sight to see whether there was something worth looking at; either an early indication of danger or the possibility of food.

It reminded me of a conversation that I had with a friend who told me that they used social network sites like Twitter to get reviews of products they were thinking of buying. Instead of trawling through the various review sections of websites, they searched by the make and model or even tweeted to their followers to get some honest feedback. I must admit that I hadn’t thought of this before but it makes perfect sense.

What does this mean for businesses?

Everybody knows the old line that if a customer receives good service they tell one person but if they receive bad service they tell seven. If an average person on Facebook has 130 friends, how does it affect that number? Can you afford to make mistakes with your products?

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