What is the secret to survival? How to avoid becoming just another high-street tombstone? It's about lessons learnt, picking up some Japanese know-how, and using your innovation toolbox
Sustainability - Cheeky Monkey Business Solutions
In a world where increased competition, digital interaction and baffled consumers make brand-building territory into a minefield, brands are battling for the holy grail of brand activity- consumer loyalty. So, what is it that makes consumers loyal? First the brand has to get recognisability.